Banner Stands – energy surges for lifeless booths
 The banner stand has found its footing, and exhibitors of all
sizes are learning its power to stand alone, or to bring new
life to listless displays. Long live the banner stand! The
college recruiter, sent to set up for an hour in the local high
school hallway, can have the stand up in two minutes, without
worrying about ceiling height or tear down time. The Fortune 500
exhibit manager with trade show budget of seven digits can use
the stand to explain minute product details, attract attention,
or add color. Banner stands can be the whole message, or provide
just the finishing touch. And they do it all with very little
requirement for money, labor or space.
Banner stands are available in retractable models,
reminiscent of the home movie screens we once set up to show our
families’ most embarrassing moments on grainy, scratchy, 8mm
film. On newer versions, banners can be loaded onto cassettes
allowing the user to snap in the banner of choice for a
particular show, or a particular message. Some are single- and
some are double-sided. Imagine your booth, with your main
display carrying your corporate branding message and overall
product line, and banner stands strategically located with your
product-specific media ads or product features.
Telescoping banner stands use support poles that allow set-up
at an infinite number of heights within the overall range,
allowing them to be used as tabletop models or floor models.
These economical systems give great flexibility on a budget. And
because there’s no canister at the bottom like the retractable
versions, they can be placed side-by-side, creating a “wall” of
full-height graphic messages. Widths can be as little as about
24”, or as much as 60” or more. Some banners extend to the
floor, while others have raised bottoms, allowing literature
pockets to be attached beneath. In some cases, banners can be
cut to special shapes.
The most economical banner stand category is the spring back
version, which uses the tension of a flexible support pole bent
slightly to hold the banner taught. In some cases, these can be
very useful (careful, though, to make sure you select a model
with enough tension to hold the banner up).
Need some excitement to attract the attention of passers-by?
Think about a scrolling banner stand. This type uses motorized
hardware and looped banner to create continuous motion of the
banner. That’s hard to ignore when one catches sight of it from
the corner of his/her eye. Even with your standard banner
stands, consider adding lighting to make them warmer and
brighter.
The selection seems almost endless – from outdoor stands with
weighted bottoms or rotating support poles to the novelty
tabletop retractable with banner barely larger than a legal-size
sheet of paper. They’re useful, they’re inexpensive, they’re
changeable. Plus, they’re easy. Think how a well-designed banner
stand might generate interest at your next event. |
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